Business and commerce drive the world’s economy and have the greatest impact on our lives – locally and globally. It focuses on careers that direct financial, human and materials resources towards a goal of profitability. It studies and analyses the different factors underlying the behavior of firms under various market structures.
Marketing has many facets to career avenues including sales, advertising, graphic design, media, communications, market research, trend, and data analysis, public relations and social media. In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.
Finance is closely related to accounting but focuses on the strategies, management and analysis of financial processes. Businesses and individuals rely heavily on financial advisors and analysts to make decisions on how to grow income and minimize losses. In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.It aims to familiarize the students with the various concepts of Financial Accounting. The contents are so designed that student will be able to use the accounting information for various decisions making and understand the nature of transactions and their effect on financial statements and studying and analysing the financial statements for evaluating the performance of the organization and taking appropriate decisions for the arising developments.
Human Resource is obtaining, using and maintaining a satisfied workforce. It is a significant part of management concerned with employees at work and with their relationship within the organization. This course will enable the students to develop a clear understanding of the concepts, methods, techniques, and issues to manage human resources. It will help to understand how the human assets are being used in the service of organizational objectives and will help the students to recognize the manager’s changing role and emphasize current issues and real-world problems and the policies and practices of HRM used to meet them.
The course will familiarize the students with legal framework of HR, and Labour Laws affecting the industries along with the knowledge of legal aspects governing the labour administration and Industrial Relations that is essential for the HR managers.
The course will also acquaint students with the concept, processes and mechanics of performance management system practiced in business organizations, and to learn the aspects essential for designing a incentive structure to attract, retain and motivate human resources for higher individual and organizational performance. Also familiarize the students with the concepts of Human Resource Planning (HRP) and its applicability in organizations.
All courses are a combination of classroom sessions and mandatory 2/3 of the programme period as a field engagement/ placement/ internship component.
The classroom sessions will facilitate learning through participation in the forms of lectures, discussions, case studies, presentations, assignments, etc., to help students to understand the conceptual and theoretical clarity of the subject area. The field engagement will provide a possibility to see the linkages between the classroom inputs by highlighting the practical dimensions of the course. The insights that emerge from theories and hands-on practical experiences is aimed at making students conceptually strong and successful in practice of the course and getting absorbed in employment setups.
Marketing-In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.
Finance-The objective of this course is to develop a framework for decision-making in the context of corporate finance, raising of funds for different projects, decision-making on Investments, International finance market and their associated risks etc. and to provide a solid grounding in the principles and practice of financial management. This course will encourage you to think critically about issues in corporate financial management.
Human Resource-This programme is designed to develop students into professionally competent and socially sensitive managers who are trained to take leading roles in different public and private sector institutions and the corporate world. The programme will provide the students with a critical lens of understanding Human Resources and Personnel management in the contemporary world; with a comprehensive knowledge and understanding of the key functions of management, human resources, importance of training, development and strengthening Institutions.
Diverse career choices are open to students completing the PGDM(Marketing/ Finance/HR) programme find jobs to manage a variety of specialised roles in the private and in government sectors. Their job description includes managing various Marketing, Finance and HR roles in corporate sector, consultancy firms, IT Industry, and the Insurance sector.
This programme is useful for those who wish to have stable career, suitable professional qualification and gain competency for achieving excellence in Management.
Students also find their professional career in academic institutions pursuing inter-disciplinary research and teaching in sustainability studies; in civil and allied administrative services of the government; in development-facilitating organisations; in the corporate sector; in research consultancy firms; and in development journalism.
