Business and commerce drive the world’s economy and have the greatest impact on our lives – locally and globally. It focuses on careers that direct financial, human and materials resources towards a goal of profitability. It studies and analyses the different factors underlying the behavior of firms under various market structures.
PGDM Marketing has many facets to career avenues including sales, advertising, graphic design, media, communications, market research, trend, and data analysis, public relations and social media. In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.
The PGDM Marketing course is a combination of classroom sessions and mandatory 2/3 of the programme period as a field engagement/ placement/ internship component.
The classroom sessions will facilitate learning through participation in the forms of lectures, discussions, case studies, presentations, assignments, etc., to help students to understand the conceptual and theoretical clarity of the subject area. The field engagement will provide a possibility to see the linkages between the classroom inputs by highlighting the practical dimensions of the course. The insights that emerge from theories and hands-on practical experiences is aimed at making students conceptually strong and successful in practice of the course and getting absorbed in employment setups.
PGDM Marketing-In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.
Diverse career choices are open to students completing the PGDM Marketing programme find jobs to manage a variety of specialised roles in the private and in government sectors. Their job description includes managing various Marketing roles in corporate sector, consultancy firms, IT Industry, and the Insurance sector.
This programme is useful for those who wish to have stable career, suitable professional qualification and gain competency for achieving excellence in Management.
Students also find their professional career in academic institutions pursuing inter-disciplinary research and teaching in sustainability studies; in civil and allied administrative services of the government; in development-facilitating organisations; in the corporate sector; in research consultancy firms; and in development journalism.
