Indian economy is dependent on agriculture and a whopping 60% of the population lives in rural areas. A PGDM with rural management in India is the most trending course currently and offers excellent career opportunities. A PGDM course in rural management helps create corporate with a rural insight enabling them to cater to the needs of rural India. A rural management course helps students to hone themselves to work with an innovative thought process, leadership capabilities, and to empathize with the emerging rural economy.
Businesses are aiming at a sustainable growth model but taking their business to rural. This has opened up a tremendous amount of job opportunities for professionals with a better understanding of rural consumer needs, management of corporate affairs in a rural setup, and the ability to improve the market potential in the rural areas. The PGDM courses in Rural management involves internships in rural areas, industrial visits, and on-field projects that help students to get a first-hand experience in rural management.
A PGDM in rural management comprises of subjects like exploring the grassroots, essentials of operation, rural development in India, rural marketing strategy, research methodology, rural society and polity, Market research for rural, HRM, Agri input management, priority sector lending & microfinance, negotiations & selling skills, high tech agriculture, sustainable practices & climate change issues, food processing industries, business simulation, corporate governance, and a research project. These subjects are spread over six semesters and enable students to get the best experience of the challenges faced in rural management.
IIM Lucknow, Xavier Institute of Management, XIDAS, XLRI, Symbiosis, and a few other institutes offer PGDM in rural management in India. Vedanta CSR, National Dairy development board, ITC agribusiness division, Mother dairy fruits & vegetable Pvt ltd., Indus Ind Bank limited, Mapro foods, and a few other companies both in the private and public sector hires PGDM holders in rural management. PGDM holders in rural management are offered a salary ranging from 1 – 8 lacs. Area Executive, marketing/ sales manager, research head, senior program officer, rural manager, and many other job roles are offered to PGDM holders in rural management.
A PGDM in rural management comprises of subjects like :
- Rural planning & development covering rural landscape and utilization of resources
- Natural resources development – concentrates on the development and utilization of natural resources for the prosperity of the agriculture sector.
- Rural marketing management – Consists of formulating strategies for better selling of products and services.
- Rural community service – Comprises of Development of rural landscape, basic infrastructure like drainage, sanitation, etc
- Social security – concentrates on subjects like law and order.
- It is a well-known fact that two-thirds of India’s population is in rural areas and there is a need to uplift this section of society for the overall economic development of the nation. This makes it more important for the youth to prefer Rural Management as the path for bright career growth because fewer people are interested to contribute to the upliftment of rural India.
- Be it salary prospects, or job profiles or recruiters, rural management domain is in dire need of professionals who can contribute without expecting much.
India has two-third of its population in rural areas. A PGDM in rural management enables the youth to pursue a career in a variety of rural management areas. Rural management is one area that requires a huge influx of professionals at all levels considering there is a humongous amount of work to be done in rural management. It is important to choose the right specialization and institute to pursue a PGDM in rural management that best suits individual needs.