Postgraduate Diploma Management in Marketing is considered to be a sought-after degree. As more and more companies are understanding the importance of marketing, students’ interest in the course has piqued as well. In the PGDM-Marketing course, you will be learning about the fundamental approaches to understand the market and the portfolios of product offerings. To do this, you have to first identify the target markets, make a market observation and then move on to product development. These are just a few of the attributes that are a part of this course.
This is a specialization course which can be expensive. So, before you enroll in it, you have to understand the career opportunities it offers and the scope of PGDM in Marketing.
Scope of PGDM Marketing
When you are pursuing PGDM-Marketing, it opens the doors to several career opportunities. Now, marketing is a broad conception. There are several different avenues in marketing that students can take. Apart from the job profiles, students will also have a lot of options when it comes to the location. You will have the option to work in some of the most developed states in India like Mumbai, Chennai, Delhi, Bangalore, and Hyderabad. So, it is safe to assume that once you opt for PGDM courses in India, you will have a plethora of opportunities to choose from.
Career Opportunities in PGDM Marketing
Sales Manager
As the name suggests, sales managers are responsible for guiding and leading a team of salesmen in the organization. Their job profile includes building a sales plan, analyzing data, organizing sales training, assigning sales territories, and mentoring the members of the team. They also help in setting up quotas and salary goals and are involved in the recruitment and termination process.
The salary of the sales manager will depend on the organization they are working for. On average, the salary of a sales manager for the first 2 years is around 5 lakh per annum. Based on the experience, skills, and organization, the sales managers can earn more than 7-10 lakh per year.
Brand Manager
The responsibility of a brand manager is to build and promote the brand of the company. It is one of the most important parts of marketing. Their job profile will include activities like advertising, promotions, media engagement, displaying the brand at the targeted places, etc. Unlike sales, which is considered hectic, brand management is considered to be a dynamic field. The main aim of the brand manager is to create a popular and positive image of the product among the targeted audience. As a brand manager, you will have to stay on your toes and be creative.
For the first 2 years, a brand manager can earn up to 6 lakhs per annum. This will depend on the organization that they are working for. In the next 3 years, they can expect to earn more than 8 to 10 lakh based on their experience, skills, and company.
Market Research Analysis
As a market analyst, you have the option to work in different fields like market, entertainment, retail, FMCG, etc. They are responsible for analyzing the patterns and the present market and working according to the ongoing trends. They can assist in coming up with creating marketing strategies. Their job will also include designing different research methodologies and surveys for gathering information. So, this job is perfect for you if you are interested in research and have an analytical mind.
At the start of your career, you will be able to earn an average of 5 to 6 lakh per annum, depending on the organization you are working for. A senior-level post can earn anywhere between Rs 15-20 lakhs per annum.
Public Relations Manager
The job of a public relations manager is to manage the information between the public and the organization. As a promotion manager, you will be responsible for shielding and enhancing the organization’s name through media and advertising. They will be analyzing the background and culture of the organization and making sure that no one has any doubts about it. A PR manager might have to juggle multiple projects at the same time.
The average income of a public relations manager is 4 to 6 lakh per annum based on the company they are working for. After 4 years, they can earn more than 7 to 15 lakh.
Digital Marketing
This is probably the most valuable job option for students with a PGDM-Marketing. And even though the purpose of digital marketing is still selling, the approach used is quite progressive. There are completely different factors that come under digital marketing. This includes Search Engine Optimization (SEO), Social Media Marketing, pay-Per-Click (PPC), Web content writing, etc. Digital Marketing Managers can work for B2B as well as B2C. It is suitable for those who want to incorporate technology into marketing. With technological advancements, digital marketing has become quite popular with businesses. Also, with so many free and paid digital tools available on the web, the job has become much easier.
The different roles in digital marketing include SEO Manager, SEM/PPC expert, Content Writer, and Social Media Manager. According to these roles, their salaries differ. At the start, they can earn somewhere between 3 to 7 lakh per annum. In the next 3 years, their salary can get up to 15 lakh per annum.
Some students are nervous about starting a career in marketing. This is because it is a common notion that a job in marketing is tedious and feverish. In reality, the job is interesting and difficult. So, it is important to choose the correct path. When it comes to high-quality education and world-class facilities, XIDAS is one of the best PGDM Institutes in India. At the XIDAS Jabalpur, the PGDM in Marketing course covers avenues like sales, advertising, media, communications, graphic design, public relations, social media, trend and data analysis, and market research. The course includes classroom sessions as well as a compulsory 2/3rd of the program period as an internship/placement/field engagement component.
In the classroom sessions, students will be participating in lectures, case studies, assignments, discussions, presentations, etc. This will help them in understanding the theoretical and practical aspects of the subject. During the field engagement, the students will be able to see how the conceptual concepts are linked to the practical dimensions of the field. Through this course, students will be able to develop an appreciation of the concepts and techniques used in marketing management. They will learn how to build a strategy for developing customer relationships and creating customer value. The course helps the students in developing the skills required for marketing decision-making and illustrating how you can use the decision-making tools to create business solutions.